Everybody?s Doing It: How Marketers Are Utilizing Social Media In 2010

“Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet – from giants like Starbucks and IBM to the local ice cream shop — are exploring social media marketing initiatives.” That quote, from Michael Stelzner, the founder of SocialMediaExaminer.com, represents the contents of this graphic well. This graphic was created using data from the Social Media Marketing Industry Report for 2010, which provides some great insight into the growth of the social realm and the specific tools marketers are utilizing to spread their voice across the social sector.
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